The Standard

At SELVÉ, we don’t just follow industry standards — we’ve created our own.

When it comes to diamonds, we believe beauty can’t be reduced to a certificate. It’s not just about the specs on paper, but how it actually looks in real life, on real skin. That’s why we use what we call The Standard. Our own system for selecting stones that align with our values of clarity, brilliance, and individuality.

Our diamonds are ethically lab-grown and hand-selected by a small team with a practiced eye. Some are certified by trusted institutions like GIA or IGI. Others are not. And we’re intentional about that.

Certification can be useful but it isn’t flawless. Many stones with the same grade look entirely different. And the cost of a certificate doesn’t always translate into visible value for our clients. By working directly with the growers and cutters we trust, we’re able to source exceptional diamonds that meet our strict visual and structural criteria without the markup or middlemen.

So when we choose a stone, it’s because it meets our standards.

Because what matters most is how it lives on your skin: how it moves, how it catches the light, how it makes you feel when you see yourself in it.

That’s the brilliance we care about.